The Labubu Phenomenon: Collectors, Scarcity, and the TikTok Hype Explosion

Explore the Labubu phenomenon, where long store lines and product scarcity fuel obsessive collecting. Discover how TikTok hype and celebrity endorsements have transformed this trend into a cultural sensation, captivating fans and collectors alike. Join us as we delve into the emotional impact of this viral craze.

5/8/20241 min read

A lava lamp containing bright green blobs floating and moving inside a translucent liquid. The lamp is illuminated, creating a glowing effect in a dark setting, with bubbles and particles visible in the liquid.
A lava lamp containing bright green blobs floating and moving inside a translucent liquid. The lamp is illuminated, creating a glowing effect in a dark setting, with bubbles and particles visible in the liquid.

Labubu craze explodes

Frenzy

The hype drives long lines and scarcity.

Collectors

Obsessive

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